Adam Menlat came to us seeking a complete identity package for his occupation in the food service industry. He needed a logo congruent with his role in the field, a resume, business cards, a letterhead, and in the process, we decided it would be very effective if he also had coasters to give to potential employers and clients.
He told us his specialty was burgers so we worked with him to create a logo which represented him accurately. We wanted to create something simple and heavy, almost like a stamp. We went with a duotone scheme for the logo and identity system because we wanted to let the imagery of the food speak rather than suggest appetite or tastes with colors.
The logo and brand identity package communicates what Adam represents through color, shape, and imagery, giving him an invaluable advantage in his industry.